VJ Jewellers Jewellery Campaign: Jewellery Shoot Video

What the VJ Jewellers campaign was

VJ Jewellers is a jewellery store, and this was a campaign shoot for its jewellery. The finished piece is a vertical video of about 34 seconds that plays on this page and on the portfolio. No dates, locations or piece names are published, so what follows is limited to what the video shows and to advice for brands planning similar work.

It belongs to the bridal and jewellery model in Agra side of the work, where the jewellery has to lead and the model supports it.

What the video shows

The video opens very close. The first frame is a necklace worn at the collarbone, set with green stones and clear stones, with the model's hands resting near it and coral red nail polish catching the eye. Starting on the piece itself tells the viewer what the video is selling before anyone appears in full.

From there the camera moves back. A mid shot shows a necklace and earrings with an ivory and silver embroidered outfit, floral appliqué on the shoulder and sheer cape sleeves. The last frames are full length, in a bright white interior with columns and a wall light, with the long skirt and sheer cape in full view. The outfit is pale and the room is plain, so the jewellery stays the strongest colour in each frame.

What a brief for a jewellery shoot should say

The points below are general advice for stores and brands planning a jewellery shoot, not a record of how this one was run. Start by listing the pieces in order of importance. A short video can show a few pieces well, but it cannot show a full catalogue. A brief should also say which shots matter most: neck, ears, hands, or all three.

Wardrobe decisions matter more than they seem. Necklines, sleeves and fabric patterns change how a necklace sits and how much attention it gets, so many briefs choose a plain or pale outfit and ask the model to avoid competing accessories. Nail colour and hair styling are part of the frame in close ups, so settle them in advance. Metal and stones also catch light and reflect their surroundings, so a brief can ask for a calm background and slow, deliberate movement, which gives the camera time to show each piece properly.

• The pieces to show and their order of importance.
• Close up, on body and full length shots, and how many of each.
• Who handles, secures and returns the jewellery during the day.
• Where the video will run, for how long, and in which format.

Where to see more or enquire

The Kapda Mandir bridal shoot shows a heavier bridal jewellery look, and the full set of project videos is on the portfolio. For wider modeling work, see fashion model in Agra. Her posts are on Manasvi on Instagram. To discuss a jewellery shoot, use the contact page and share the pieces, dates and city. Replies aim to arrive within about 48 hours.